Design
What can we learn from Pepsi’s branding Big Bang
We’re forever advocating to hospital and health system marketing leaders to look beyond our own industry for ideas. Pepsi’s recent rebranding efforts are another example, though not necessarily for positive reasons. The saga is captured well by an article in the most recent issue of BusinessWeek titled “Blowing up Pepsi.” It tells the tale of Massimo F. d’Amore, the CEO of PepsiCo Americas Beverages, who had been charged by PepsiCo CEO Indra Nooyi with reinvigorating the cola and beverage business in the U.S. Read the rest of this entry »
GeigerBevolo changes name to Interval
On Wednesday, November 5, GeigerBevolo announced its new agency name, Interval. The new name reflects an evolution in the firm’s continued growth as a nationally recognized thought-leader in healthcare marketing.
“We’re excited to continue focusing exclusively on serving hospitals and health systems,” said agency owner Chris Bevolo. “As always, we’ll be monitoring the impact of trends like consumerism, changing competition and new media, and applying that expertise to help our clients address marketing challenges in new and better ways.” Read the rest of this entry »
The Last in Line
You read it in business publications. You hear it in seminars. You see it all around you, in your everyday experiences. It seems everywhere you look, businesses are embracing the power of design to innovate, accelerate and succeed. Business visionaries from Tom Peters to Steve Jobs have dubbed design a major competitive weapon. Companies such as Nike, Apple and Target have used design to establish a competitive advantage. According to Richard Buchanan, a professor at Carnegie Mellon University’s School of Design, design has evolved from a focus on images and artifacts to systems, organizations and environments, or how people relate to other people and the products that mediate that relationship. Read the rest of this entry »
GBi column published on the value of design
This column by Scott Geiger appeared in the January 2003 issue of Format magazine.
Engaging the Full Potential of Your Graphic Designer”
Are you fully mining the potential for added value and greater success your design team can bringto your company, your products, your services? In our world where technical features are easily copied and products and services are quickly commoditized, many of the most successful companies are utilizing design as a major part of their core strategy to create and sustain their success. Read the rest of this entry »
