Interactive
Pew: Adults are digging online video
In a paper released last month, the Pew reports the adult audience for online video has doubled since 2006 — currently 62% of adult internet users up from 33%. Not surprisingly, this increase far outpaces growth in other online activities. The high-quality video made possible by the prevalence of broadband is pulling adults from away from traditional television to computers and mobile devices which are more deeply engrained in everyday life. Read the rest of this entry »
Embracing inbound marketing in healthcare
I had the weird experience recently of stumbling upon a piece of jargon I hadn’t heard before, but which described a concept I knew quite well. The term is “inbound marketing.” (I’m told the concept is close to Seth Godin’s “permission marketing,” but I stopped reading after his 37th book, so maybe that’s why I missed it.) Read the rest of this entry »
Confessions of a twitterholic
Hi, my name is Chris, and I’m a twitterholic. (all together now: “Hi, Chris”). Until last Sunday, I was under control, a social twitterer only. I only started using twitter this last November, when we launched our new company web site. It made sense as another outlet for our thoughts and opinions on healthcare marketing. I’d tweet once or twice on the weekends, with friends at a party, or to celebrate the victory of my favorite sports team. If I tweeted more than once a day, it was a rare day.
But then, last Sunday, I fell completely off the wagon. Read the rest of this entry »
Carol.com mentioned in White House discussion of healthcare innovation
Our friends at Carol.com received some nice exposure at the recent White House Health Care Summit. The innovative online service that brought “shopping for care” to the Twin Cities and Seattle markets was referenced by Ken Powell, the CEO of General Mills, Read the rest of this entry »
