Interval client launches new online wellness campaign
On August 15, new Interval client Inova Health System (Fairfax, VA) launched “FitFor50,” a new online wellness campaign. The campaign features former Washington Redskins great Darrell Green as a passionate spokesperson, and provides a 50-day wellness program through the FitFor50.org website. The online experience includes videos, tips from Darrell and Inova physicians, wellness content, and an interactive Wellness Playbook, which allows registered users to log their own wellness goals and update their personal progress. Interval designed the FitFor50.org website and Wellness Playbook.
“The concept of creating an online community based on wellness is a natural extension of Inova Health System’s branding promise,” says Chris Boyer, Senior Manager of Digital Communications for Inova Health System. “The FitFor50 site also integrates a number of social media platforms, including blogs, Facebook, Twitter and YouTube. We’ve made an effort to ensure users of the site can interact with the content in ways they are most comfortable.”
According to Boyer, the FitFor50 website had more than 6,000 unique visitors within the first 10 days of the campaign, and more than 2,000 people had registered for the Wellness Playbook
“This is a terrific example of a health system using health and wellness to engage consumers and build its brand,” said Interval president Chris Bevolo. “Rather than the typical approach of touting specialties or technologies that many consumers don’t need or can’t relate to, wellness is actually relevant to most people, and Inova has done an amazing job of leveraging wellness to connect with those in its market.”
Pew: Adults are digging online video
In a paper released last month, the Pew reports the adult audience for online video has doubled since 2006 — currently 62% of adult internet users up from 33%. Not surprisingly, this increase far outpaces growth in other online activities. The high-quality video made possible by the prevalence of broadband is pulling adults from away from traditional television to computers and mobile devices which are more deeply engrained in everyday life. Read More
Embracing inbound marketing in healthcare
I had the weird experience recently of stumbling upon a piece of jargon I hadn’t heard before, but which described a concept I knew quite well. The term is “inbound marketing.” (I’m told the concept is close to Seth Godin’s “permission marketing,” but I stopped reading after his 37th book, so maybe that’s why I missed it.) Read More
Confessions of a twitterholic
Hi, my name is Chris, and I’m a twitterholic. (all together now: “Hi, Chris”). Until last Sunday, I was under control, a social twitterer only. I only started using twitter this last November, when we launched our new company web site. It made sense as another outlet for our thoughts and opinions on healthcare marketing. I’d tweet once or twice on the weekends, with friends at a party, or to celebrate the victory of my favorite sports team. If I tweeted more than once a day, it was a rare day.
But then, last Sunday, I fell completely off the wagon. Read More
Carol.com mentioned in White House discussion of healthcare innovation
Our friends at Carol.com received some nice exposure at the recent White House Health Care Summit. The innovative online service that brought “shopping for care” to the Twin Cities and Seattle markets was referenced by Ken Powell, the CEO of General Mills, Read More
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Follow the Interval staff on Twitter, as we post thoughts, ideas, resources and opinions on healthcare marketing and branding. To follow us on Twitter, visit our pages on the Twitter web site:
You can also see our latest Tweets here on our site, on our Stream of Consciousness page.
GeigerBevolo changes name to Interval
On Wednesday, November 5, GeigerBevolo announced its new agency name, Interval. The new name reflects an evolution in the firm’s continued growth as a nationally recognized thought-leader in healthcare marketing.
“We’re excited to continue focusing exclusively on serving hospitals and health systems,” said agency owner Chris Bevolo. “As always, we’ll be monitoring the impact of trends like consumerism, changing competition and new media, and applying that expertise to help our clients address marketing challenges in new and better ways.” Read More
Three things to like about the conference so far…
1) Bix, the restaurant we ate at last night with our friends from Allegiance Health and BrandActive. A jazzy supper club with an entrance tucked down an alley somewhere in downtown San Francisco, the food was excellent and the speak-easy ambiance perfect. I am the furthest thing from a food critic, but the Ceviche was unbelievable. Read More
Get Satisfaction
Most hospitals and healthcare systems undoubtedly use a clipping service — someone to monitor the media and send “clippings” when the organization appears in a paper or other media outlet. While important, hopefully this isn’t the only way healthcare marketers “listen” to the word on the street. What the media has to say is one thing. What patients, visitors, employees and partners have to say is another. Read More
Video games: A new competitor in the healthcare market?
I’ve been a gamer for as long as I can remember. I clearly recall the night my father brought home Pong and hooked it up to a tiny black & white television set. At the time (circa 1980), we lived a tiny rented farmhouse with no cable and limited network reception. This device finally gave our TV a purpose. My brother and I sat in front of that thing for hours whacking a giant pixel back and forth — ahhhh, memories. Little did I know, this new medium would become a vehicle for exposing me to targeted messaging from companies I actually cared about. I certainly had no idea it would become a venue for receiving personal healthcare advice. Read More