Tweet Away!
How many times have you tweeted for your organization today? Once? Twice? Not at all? I’m going to go out on a limb and bet 99.9 percent of healthcare marketers have not tweeted for their organization… ever. Do you know what it means to tweet? No? Could I squeeze more questions in one paragraph? Maybe.
Bevolo to participate in webcast on branding
GeigerBevolo president Chris Bevolo will be a featured speaker in a live webcast, Healthcare Branding: Advanced Strategies to Overcome Common Problems, on Thursday, May 29. The webcast, which takes place from 12:00 – 1:30 p.m. CST, is produced by HealthLeaders Media. Read More
Online Health Search 2006
Eighty percent of American internet users, or some 113 million adults, have searched for information on at least one of seventeen health topics. Most internet users start at a general search engine when researching health and medical advice online. Just 15% of health seekers say they “always” check the source and date of the health information they find online, while another 10% say they do so “most of the time.” Fully three-quarters of health seekers say they check the source and date “only sometimes,” “hardly ever,” or “never,” which translates to about 85 million Americans gathering health advice online without consistently examining the quality indicators of the information they find. Most health seekers are pleased about what they find online, but some are frustrated or confused. Read More
Blind Web surfers sue Target
…like any evolving technology, accessing the Internet has hardly been a smooth ride for the blind. Some sites can be difficult to navigate, particularly if they contain relatively few text links and rely more on graphics and other visual elements that screen-reading software such as Jaws can’t interpret. That’s why the NFB, an organization that represents blind people, is suing Target Corp., saying that its Web site is inaccessible to blind Internet users. Read More
Building a Virtual Experience
With countless possibilities for sharing information, the Internet has become the most effective communication medium of our time. For nearly a decade, consumers have turned to the Web to share healthcare stories and advice with loved ones and strangers alike. E-mail, instant messaging, mobile text messaging, chat rooms, message boards, forums, blogs, you name it, theyâre are using it to improve their healthcare experience. Yet few healthcare organizations have embraced these trends to create mutually beneficial dialogue with their customers. Read More
Accessibility: What section 508 means to you
In 1973, the Rehabilitation Act was passed into law prohibiting the federal government (and recipients of federal financial assistance) from discriminating against individuals with disabilities. Its spectrum includes â but is not limited to â education, employment and housing. In 2000 the act was amended, under section 508, defining technological standards for all types of electronic and information technology in the Federal sector. Read More
Putting the measurement cart before the horse
By now, everyone has heard of the growing investment in online advertising. More and more, companies are shifting their dollars to banner ads, click-through ads and more interactive options. The reasons are solid. Audiences – especially the coveted younger demographic – spend more time online than in front of any other old school media, such as television, radio or newspapers. Read More
Meet Betty McWebb
To illustrate common methods of improving the healthcare experience through sharing information electronically weâve created a fictional character, Betty McWebb. Betty may not be flesh and bone, but her story is not uncommon. As you read about Betty, note each point in which she interacts with technology to gather and share information. Read More
GBi wins WWW award for client site
MINNEAPOLIS (September 2002) — GeigerBevolo and North Memorial Medical Center received a World Wide Web Health Award in the category of Web Site for hospital/ healthcare systems. The award recognized the design of North Memorial’s Web site, called the Online Care Center. Read More