Interval client launches new online wellness campaign
On August 15, new Interval client Inova Health System (Fairfax, VA) launched “FitFor50,” a new online wellness campaign. The campaign features former Washington Redskins great Darrell Green as a passionate spokesperson, and provides a 50-day wellness program through the FitFor50.org website. The online experience includes videos, tips from Darrell and Inova physicians, wellness content, and an interactive Wellness Playbook, which allows registered users to log their own wellness goals and update their personal progress. Interval designed the FitFor50.org website and Wellness Playbook.
“The concept of creating an online community based on wellness is a natural extension of Inova Health System’s branding promise,” says Chris Boyer, Senior Manager of Digital Communications for Inova Health System. “The FitFor50 site also integrates a number of social media platforms, including blogs, Facebook, Twitter and YouTube. We’ve made an effort to ensure users of the site can interact with the content in ways they are most comfortable.”
According to Boyer, the FitFor50 website had more than 6,000 unique visitors within the first 10 days of the campaign, and more than 2,000 people had registered for the Wellness Playbook
“This is a terrific example of a health system using health and wellness to engage consumers and build its brand,” said Interval president Chris Bevolo. “Rather than the typical approach of touting specialties or technologies that many consumers don’t need or can’t relate to, wellness is actually relevant to most people, and Inova has done an amazing job of leveraging wellness to connect with those in its market.”
Pictures from the 15 anniversary soiree
The Interval team celebrated the firm’s 15th anniversary on August 12 at Vic’s restaurant in Minneapolis. More than 70 friends, clients, associates and family members shared in the festivities. For more photos from the party, visit the photo album on our Facebook page.
Thanks to everyone who came!
Interval owner Chris Bevolo (second from the left) joins friends in celebrating the firm's 15th anniversary.
New RSS for Chris Bevolo’s healthcare marketing blog
As a follower of Interval’s healthcare marketing blog, don’t forget to make note that moving forward, Chris Bevolo will have his own blog hosted at chrisbevolo.com. Chris’ blog will continue to focus on healthcare marketing and branding insights, such as today’s post, “Global warming, certainty, and healthcare marketing measurement.”
To follow Chris’ blog, please subscribe at http://feeds.feedburner.com/chrisbevolo.
You can continue to subscribe to this RSS feed for all the latest from Interval.
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Check out our new website
We’ve just launched our newly designed website at thinkinterval.com. Our goal is to make our agency’s work in the healthcare sector more dominant on the site, and the redesign coincides with the launch of a new consultancy and website by Interval president Chris Bevolo.
We’re still in the “soft launch” phase, so we’ll be adding a number of enhancements shortly. Take a look and let us know what you think!
Interval president Chris Bevolo launches new consultancy
Interval president and nationally recognized futurist, author and speaker on healthcare marketing, Chris Bevolo, today announced the launch of Chris Bevolo Consulting, a consultancy dedicated to inspiring healthcare leaders to evolve their approach to healthcare marketing.
The consultancy’s main mission is to help healthcare organizations re-envision what their marketing could be, re-energizing management and inspiring staff to think bigger and act differently. The addition of the consultancy will allow Chris to focus on offering organizations advice that will help them better understand key trends in healthcare competition, branding and consumerism and put into practice strategies that will effectively leverage those trends.
Chris will maintain his role as president and lead strategist of Interval, which will continue to provide healthcare organizations with award-wining healthcare marketing campaigns.
As part of the change, expert content and the blog have been moved from thinkinterval.com to chrisbevolo.com. To continue to follow Chris’ blog, please subscribe at http://feeds.feedburner.com/chrisbevolo. To learn more about Chris Bevolo’s consulting services visit chrisbevolo.com.
Adam Meyer promoted to creative director
Interval’s creative engine and codemaster, Adam Meyer, now has the title to go with the role he has played at Interval for some time. Agency founder and president, Chris Bevolo, today announced Adam’s promotion to creative director. Adam has worked at the agency for five years, serving previously as director of design. Before working for Interval, Adam contributed to agency campaigns as an independent designer and web developer, and also worked with Interval in a client role during his tenure at North Memorial Health Care.
“Adam is truly one of a kind – a master of new media who’s also able to develop and oversee fully integrated campaigns that truly stand out and drive results,” said Chris Bevolo.
Adam holds a bachelor’s degree in marketing management from Concordia University in St. Paul, Minnesota and studied art at Minnesota State University-Moorhead.
Interval celebrates 15th anniversary with August 12 party
Interval invites clients, associates, vendors and friends of the agency to join us in celebrating our 15th anniversary on Thursday, August 12, at Vic’s Restaurant in Minneapolis. The party will go from 6 – 10 p.m. with wine and spirits, food, door prizes and more.
To RSVP, please email info@ThinkInterval.com.
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