News
Join us for webcast on measuring marketing results
Healthcare marketers can now register for a new webcast on measuring marketing results, featuring Interval president Chris Bevolo and St. Joseph’s Hospital senior marketing and communications manager Kimberly Morgan. The webcast, titled “Beyond ROI: Prove the Success of Your Marketing Efforts,” will outline how healthcare marketers can use baseline and relative comparison measurement techniques to demonstrate the results of the marketing efforts. Read the rest of this entry »
Potential marketing disconnect topic of interview with Chris Bevolo
When the HealthLeaders Media Industry Survey 2010 was released, the results illustrated a number of potential conflicts between healthcare organization leaders and marketing leaders on how marketing is valued. That disconnect was the primary focus of an interview with Interval President Chris Bevolo in a story titled “Marketing: Potential and Pitfalls Ahead,” featured in the February 2010 issue of HealthLeaders magazine. Read the rest of this entry »
Go east old man
The 2010 slate of speaking engagements for Interval owner and president Chris Bevolo is taking form, and the start of the year has a decidedly east-coast vibe. Chris will appear at conferences in Virginia and Georgia, as well as Ohio, and topics range from “Joe Public Doesn’t Care About Your Hospital” to measuring marketing success. Visit our speaking engagement page for more information on these appearances, or download a copy of our speaker guide for more on potential speaking topics.
St. Joe’s hero movie campaign garners more national accolades
The 2008 hero movie campaign for St. Joseph’s Hospital continues to receive national recognition. First, the campaign is featured in the October issue of the American Marketing Association’s Marketing News “Best of Class” column, written by Piet Levy (download a PDF of the article). It’s always great to receive press on client work, but in hospital marketing, it’s especially gratifying to receive recognition from a source that critiques marketing across all industries, not just healthcare. Read the rest of this entry »
