If you’d like to attend Branding at the Bar at the SHSMD conference, or need any other information on the event, email Jackie Ritacco at Jackie@ThinkInterval.com.

Looking forward to seeing you there!

• why wellness is a smart way to connect with consumers
• how to package wellness offerings into a compelling program
• how to engage consumers with wellness content such as videos, blogs and online tools
• how to measure the impact of campaigns built on wellness

For more information or to register for the conference, visit the SHSMD website.

The article featured an interview with Interval president Chris Bevolo, and highlighted the goals, challenges, approaches and levels of success for the two campaigns.

“Our organization’s mission states ‘We lead our community to better health and well-being at every stage of life,’ and this campaign is a powerful reflection of that,” said Suzy Turpel, director of marketing at Allegiance Health. “Interval was instrumental in helping bring this campaign to life in a compelling and effective way.”

The campaign was originally developed by Interval as a brand building campaign for Allegiance Health itself, but realizing the synergy with the goals of the HIO (founded by Allegiance Health in 2000 to improve the health status of the community) and its plans for a community-wide wellness program, the campaign was launched under the HIO brand.

“Here’s another great example of a healthcare organization leveraging health and wellness content to build bridges to its community,” said Interval president Chris Bevolo. “We continue to passionately encourage other organizations to pursue campaigns such as Step by Step, or the FitFor50 campaign from Inova Health System.” (For more on wellness marketing, see Chris’ recent blog post, “Mayo Clinic goes big on wellness.”)

To help celebrate this anniversary, we’re asking listeners and others in healthcare marketing to contribute to the show by submitting answers to the following questions:

1) The first episode of our podcast aired in September 2006. Over the course of those nearly five years, what, in your opinion, is the most significant change to occur in healthcare marketing?

2) Two years from now, when we celebrate episode 200 (we now do the show weekly), what do you think will have been the most significant change between today and 2013?

If you would like to respond, send us a quick video, maybe 2-3 minutes, that captures your answers to these questions. Responses will be hosted on a special 100th anniversary podcast page on our website, and some will be featured in the actual podcast itself. We’re also open to other types of responses (audio, written), but are hoping for some great video footage. Also, because we’re assuming your terrific insights will be worthwhile sharing with the healthcare community at large, you also have to be cool with us possibly featuring your submissions in other fun ways down the road (your submission would never be used as an explicit/implicit endorsement of Interval itself).

To be included on the show page and possibly in the podcast, we need your response no later than Friday, April 8. Submissions can be sent to smartcreative@thinkinterval.com directly or via FTP link. If you have any questions, contact chris@thinkinterval.com. We hope you can join in the fun with a submission!

The reception takes place at 6:30 p.m. on Monday, March 28 at the Capri Room at the Ritz-Carlton Orlando (where the conference itself is taking place). For an invitation, just send us an email at info@thinkinterval.com indicating your interest.

Hope to see you there!

For more information, or to submit your resume, please email us at info@thinkinterval.com.

In advocating for wellness-based messaging over other more common clinical or technology messaging, Bevolo was quoted:

“Most of what hospitals want to talk about, we don’t want to hear.”

The “Fit for 50” wellness campaign drew more than 6,000 registered users for Inova within the first month of its launch, and the success of the campaign led to its extension through 2011.