Congrats to our clients
Congratulations to our clients Allegiance Health and LifeSource for winning awards at the 2010 Aster Awards and the 27th Annual Healthcare Advertising Awards. For more information, check out the scoop here.
Join us for webcast on measuring marketing results
Healthcare marketers can now register for a new webcast on measuring marketing results, hosted by Interval president Chris Bevolo. The webcast, titled “Beyond ROI: Prove the Success of Your Marketing Efforts,” will outline how healthcare marketers can use baseline and relative comparison measurement techniques to demonstrate the results of the marketing efforts. Read More
Go east old man
The 2010 slate of speaking engagements for Interval owner and president Chris Bevolo is taking form, and the start of the year has a decidedly east-coast vibe. Chris will appear at conferences in Virginia and Georgia, as well as Ohio, and topics range from “Joe Public Doesn’t Care About Your Hospital” to measuring marketing success. Visit our speaking engagement page for more information on these appearances, or download a copy of our speaker guide for more on potential speaking topics.
St. Joe's hero movie campaign garners more national accolades
The 2008 hero movie campaign for St. Joseph’s Hospital continues to receive national recognition. First, the campaign is featured in the October issue of the American Marketing Association’s Marketing News “Best of Class” column, written by Piet Levy (download a PDF of the article). It’s always great to receive press on client work, but in hospital marketing, it’s especially gratifying to receive recognition from a source that critiques marketing across all industries, not just healthcare. Read More
It’s a HealthCampMN party!
To help kick-off HealthCampMN and welcome everyone, Interval is hosting a pre-conference reception on Friday, October 23, from 6 – 9 pm. The event is open to all attendees, speakers and their guests. Come for food, drinks and to meet all the people you’ve tweeted, friended or (gasp!) emailed who are in town for the conference. Should be a blast! Read More
Blog plugging
Our thanks goes out to Piet Levy and Chris Boyer, who covered two Interval client success stories in their blogs this week. In a post for the American Marketing Association’s “Marketing News” blog, Piet covered Read More
Exposing the WeeklyProbe
Well, the secret is out. As exposed in the “exclusive” post on Gienna Shaw’s MarketShare blog, the mask is off the people behind the Weekly Probe – and they are us. Read More
Interval hired by Wisconsin hospital
Baldwin Area Medical Center (BAMC) in Baldwin, WI has hired Interval to provide marketing consulting. Located 45 miles east of Minneapolis in western Wisconsin, BAMC is an integrated hospital and clinic that provides service to Baldwin and surrounding areas. In early 2009, the organization named Alison Page, formerly from Fairview Health System, as interim CEO.
“We’re looking forward to working with the team at Baldwin Area Medical Center,” said Interval president Chris Bevolo. “Their leadership is focused on a number of promising opportunities for engaging their community in new and improved ways, and we’re excited to be a part of that.”
Interval joins forces with LifeSource again
LifeSource, the organ procurement organization for Minnesota, South Dakota and North Dakota, has engaged Interval to develop a social media based initiative to help increase organ donor registration in Minnesota. In 2006, Interval partnered with LifeSource to create “The List” campaign, which helped increase organ donation registration by 88% in year-to-year comparisons in Minnesota, has generated subsequent success in South Dakota, and garnered top local and national advertising awards.
Story on Mayo Clinic's social media efforts has quotes from Bevolo
Mayo Clinic’s social media efforts were the focus of a recent newspaper article that included quotes from Interval president Chris Bevolo. The comments covered how Mayo Clinic’s leadership in social media should help pave the way for others in healthcare. The quotes were included in the April 26 Minneapolis Star Tribune story, “Mayo turns to social media to reach out to patients.”