Our Books
A Marketer’s Guide to Measuring Results
Can you prove the success of your marketing efforts? A new book by Interval president Chris Bevolo will help show you how. “A Marketer’s Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts” will help healthcare marketers analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through various measurement methods.
Highlights of the book include:
- An easy, five-step system for measuring the results of your marketing activities.
- A long-term marketing measurement discipline that will give you the ammunition you need to defend and even increase your budget.
- Case studies from five health systems who successfully measure their marketing efforts.
- An answer to the ultimate push back question: “How do you really know your marketing made a difference?”
The book, scheduled for release in April, can be ordered via the HCPro, Inc. website.
A Marketer’s Guide to Brand Strategy
Download a free excerpt of the book to learn about five common challenges to brand building in healthcare organizations.
Authored by Interval founder and president, Chris Bevolo, “A Marketer’s Guide to Brand Strategy: Advanced techniques for healthcare organizations, published by HealthLeaders Media,” is a primer for those healthcare provider organizations seeking to strategically build brands. Content includes:
- the value of branding
- why branding is essential in today’s market
- common branding myths
- how to create a brand strategy
- living the brand
- measuring brand effectiveness
Also featured are three healthcare organizations who share their brand building stories. The book is available for purchase at www.healthleadersmedia.com/books.
