Interval » Our Books

A Marketer’s Guide to Measuring Results

adam — Fri, 12 Feb 2010 17:17:30 +0000

Can you prove the success of your marketing efforts? A new book by Interval president Chris Bevolo will help show you how. “A Marketer’s Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts” will help healthcare marketers analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through various measurement methods.

Published by HCPro, parent company of HealthLeaders Media, the book includes:

An easy, five-step system for measuring the results of your marketing activities.
A long-term marketing measurement discipline that will give you the ammunition you need to defend and even increase your budget.
Case studies from five health systems who successfully measure their marketing efforts.
An answer to the ultimate push back question: “How do you really know your marketing made a difference?”

To order the book, visit the HCPro, Inc. website.

To participate in ongoing dialogue on issues related to marketing measurement, visit our forums on either Facebook or LinkedIn.

For information on how Interval can help your organization build a long-term marketing measurement discipline, read about our Mosaic Marketing Measurement Program.

Here’s what two respected healthcare professionals had to say about the book:

“If ever there was a marketing book that is a true page-turner, this is it. Brilliantly written: clear, concise and actionable information. This is ROI for dummies. You WILL know what to do after reading Chris’ book”
Carol Koenecke-Grant
SVP, Strategic Planning and Implementation
Guthrie Health, Sayre, PA

“Measuring results is both the primary goal and ultimate challenge for all healthcare marketing professionals. In this book, Chris Bevolo has done a very good job of not only covering a wide range of measurement options and approaches but also in providing the depth needed to implement these approaches in today’s healthcare marketing environment. I highly recommend this book for any professional dealing with the issue of measuring the results of their marketing efforts.”
David Marlowe, Principal
Strategic Marketing Concepts

Excerpt from branding book featured in trade pub

chris — Wed, 08 Jul 2009 10:45:11 +0000

Launching a rebranding campaign was the focus of a book excerpt in the July 2009 issue of Healthcare Marketing Advisor. The book, “A Marketer’s Guide To Brand Strategy: Advanced Techniques for Healthcare Organizations,” was written by Interval president Chris Bevolo and published by HealthLeaders Media.

A Marketer’s Guide to Brand Strategy

adam — Wed, 17 Dec 2008 17:18:08 +0000

Download a free excerpt of the book to learn about five common challenges to brand building in healthcare organizations.

Authored by Interval founder and president, Chris Bevolo, “A Marketer’s Guide to Brand Strategy: Advanced techniques for healthcare organizations, published by HealthLeaders Media,” is a primer for those healthcare provider organizations seeking to strategically build brands. Content includes:

the value of branding
why branding is essential in today’s market
common branding myths
how to create a brand strategy
living the brand
measuring brand effectiveness

Also featured are three healthcare organizations who share their brand building stories. The book is available for purchase at www.healthleadersmedia.com/books.