Planning
Potential marketing disconnect topic of interview with Chris Bevolo
When the HealthLeaders Media Industry Survey 2010 was released, the results illustrated a number of potential conflicts between healthcare organization leaders and marketing leaders on how marketing is valued. That disconnect was the primary focus of an interview with Interval President Chris Bevolo in a story titled “Marketing: Potential and Pitfalls Ahead,” featured in the February 2010 issue of HealthLeaders magazine. Read the rest of this entry »
Truth #3:
Great healthcare marketing requires great healthcare leaders
The Truths We Hold Self-Evident: Third in a Series
Many elements contribute to successful marketing and branding for hospitals and health systems: talented and dedicated marketing staff, smart strategies, clear communications, strong positioning, consistency, creativity and more. Read the rest of this entry »
