Interval » Podcasts

#73 Hit ‘em Where They Are

adam — Mon, 30 Aug 2010 19:16:20 +0000

Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: see you at SHSMD in Chicago?, back to school marketing with hospitals, a recent conversation around marketing measurement and more. Show notes are after the break.

Show Notes

2010 SHSMD conference:
http://www.shsmd.org/shsmd/conference/index.html
The new back-to-school sale:
http://www.startribune.com/lifestyle/health/101349919.html?page=1&c=y

#72 Bevololess

adam — Tue, 24 Aug 2010 04:42:03 +0000

Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: women more likely to use community and health sites, top sources of referral traffic on the web, ads we love and more. Show notes are after the break.

Show Notes

Women More Likely to Use Community, Health Sites:
http://www.marketingcharts.com/direct/women-more-likely-to-use-community-health-sites-13823
Analysis: What are the Web’s Top Sources of Referral Traffic?: http://www.readwriteweb.com/archives/analysis_
what_are_the_webs_top_sources_of_referral_traffic.php
Allstate YouTube channel:
http://www.youtube.com/user/Allstate

#71 After the Storm

adam — Fri, 20 Aug 2010 00:07:47 +0000

Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: our 15th anniversary party recap, marketing measurement, Inova’s “Fit for 50″ campaign and more. Show notes are after the break.

Show Notes

Fit for 50 with Darrell Green, from Inova
http://fitfor50.org

#70: I got pride in my ride

adam — Mon, 09 Aug 2010 15:52:07 +0000

Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: a follow-up to Twitter, Twitter Little Stars, statistical pet peeve of the week, ads we love and more. Show notes are after the break.

Show Notes

Interval’s 15th Anniversary party!:
http://www.thinkinterval.com/2010/07/interval-celebrates-15th-anniversary-with-august-12-party/
Twitter, Twitter, Little Stars:
http://www.businessweek.com/magazine/
content/10_30/b4188064364442.htm
Comments to Twitter, Twitter Little Stars:
http://www.thinkinterval.com/2010/07/who-should-be-more-offended-branders-or-sm-folk/
Sienna – Swagger Wagon:
http://www.youtube.com/watch?v=ql-N3F1FhW4
You and Your Johnson:
http://www.youtube.com/watch?v=fxVH5sKUlPg

#69: We can agree to disagree

adam — Mon, 02 Aug 2010 23:10:09 +0000

Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: the Mayo Clinic’s new social media center, a new spin on urgent care in the Twin Cities, Twitter, Twitter Little Stars and more. Show notes are after the break.

Show Notes

Interval’s 15th Anniversary party!:
http://www.thinkinterval.com/2010/07/interval-celebrates-15th-anniversary-with-august-12-party/
Mayo Clinic to open social media center:
http://www.startribune.com/lifestyle/health/99281859.html?elr=KArksUUUoDEy3LGDiO7aiU
Twin Cities orthopedics clinics in a battle of broken bones:
http://www.startribune.com/lifestyle/health/99202994.html?elr=KArksLckD8EQDUoaEyqyP4O:DW3ckUiD3aPc:_Yyc:aULPQL7PQLanchO7DiUsT
Twitter, Twitter, Little Stars:
http://www.businessweek.com/magazine/content/10_30/b4188064364442.htm
A blog post from Adam:
http://apmeyer.posterous.com/i-need-to-read-more-plato

#68: Guidos

adam — Wed, 28 Jul 2010 12:17:01 +0000

Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: a few parties we want to see you at!, Sanford MeritCare is now Sanford Health, discussion on brand definitions, ads we love and more. Show notes are after the break.

MHSCN Networking Event:
http://www.mhscn.com/index.php
Interval 15th Anniversary party:
http://www.thinkinterval.com/2010/07/interval-celebrates-15th-anniversary-with-august-12-party/
Sanford MeritCare Now Sanford Health:
http://www.healthleadersmedia.com/content/COM-254049/Sanford-MeritCare-Now-Sanford-Health.html##
Interval blog post: Can advertising alone change your brand?
http://www.thinkinterval.com/2010/07/can-advertising-alone-change-your-brand/
Ads we love: Yahoo Commercial Lip Synch — Flashing Lights
http://www.youtube.com/watch?v=ie4zP7gTgLA

#67: Look at your man, now back at me

adam — Mon, 19 Jul 2010 18:04:57 +0000

Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: Jumping the measurement hurdle, the Discovery Health Channel rant, the Old Spice Man and more. Show notes are after the break.

Show Notes:

Old Spice Guy takes web by storm in viral ad campaign, creating personalized videos for fans, celebs
http://www.nydailynews.com/entertainment/tv/2010/07/14/2010-07-14_old_spice_guy_takes_web_by_storm_in_viral_ad_campaign_creating_personalized_vide.html
The Old Spice YouTube channel:
http://www.youtube.com/user/OldSpice
Discovery Health Channel website
http://health.discovery.com/

#66: I’m no Justin Bieber

adam — Tue, 06 Jul 2010 09:15:11 +0000

Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: an example of patience with branding, an Ad Age article with so many things to talk about and more. Show notes are after the break.

Show Notes:

Health-Care Reform Stokes Spending by Top Hospitals, Clinics:
http://adage.com/article?article_id=144696

#65: Pulp

adam — Tue, 29 Jun 2010 11:36:33 +0000

Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: a blog post on wellness, what’s the best preventative health slogan for kids, an iphone rant and more. Show notes are after the break.

Show Notes:

Will you be the first to own wellness in your market?:
http://www.thinkinterval.com/2010/06/will-you-be-the-first-to-own-wellness-in-your-market/
What’s the Best Preventive Health Slogan for Kids?:
http://blogs.wsj.com/health/2010/06/09/whats-the-best-preventive-health-slogan-for-kids

#64: Interval’s 15th Anniversary

adam — Mon, 21 Jun 2010 14:45:35 +0000

Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: 15 years in business!, five tips to guide your hospital’s social media policy, a plug for consistency and more. Show notes are after the break.

Five Tips to Guide Your Hospital’s Social Media Policy:
http://www.healthleadersmedia.com/page-1/TEC-250829/Five-Tips-to-Guide-Your-Hospitals-Social-Media-Policy