Interval » Podcasts

Healthcare Marketing Insights: Scratch ‘n Sniff

admin — Tue, 02 Mar 2010 19:14:23 +0000

Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: an Olympic rant, why what we tell ourselves about advertising is hooey, the law of expectations with healthcare and more. Show notes are after the break.

Beyond ROI: Prove the Success of Your Marketing Efforts webcast:
http://www.hcmarketplace.com/Prod.cfm?id=8507&s=EW89874C&e_topic=WS_HLM2
Interval Blog Post: What we tell ourselves is hooey:
http://www.thinkinterval.com/2010/02/what-we-tell-ourselves-is-hooey/
Interval Blog Post: Healthcare branding and the law of expectations:
http://www.thinkinterval.com/2010/02/healthcare-branding-and-the-law-of-expectations/
Andrew Meyer’s blog: Discussion on consumer perception of advertising on — specifically as it relates to radio and the trend of ad-free blocks of music or programming:
http://www.meyerprocreative.com/?p=46

Healthcare Marketing Insights: Clinton’s Accent and Aniston’s Charm

admin — Mon, 22 Feb 2010 16:00:45 +0000

Listen in as the team at Interval, along with guest caster Reed Smith, discusses this week’s hot topics in heathcare marketing: the integration of social platforms into traditional web sites, mobile integration, the Cleveland Clinic and Lowe’s deal and more. Show notes are after the break.

Show Notes

Reed Smith:
http://card.ly/reedsmith
Twitter: @ReedSmith
Cleveland.com: Lowe’s will bring its workers to Cleveland Clinic for heart surgery:
http://www.cleveland.com/healthfit/index.ssf/2010/02/post_27.html

Healthcare Marketing Insights: Long Duck Dong

Adam Meyer — Mon, 08 Feb 2010 15:34:16 +0000

Listen in as the team at Interval discusses this week’s hot topics in heathcare marketing: a local doc who bucks the insurance system, “If you could tell your CEO one thing…”, Toyota’s troubles, ads we love and more. Show notes are after the break.

Show Notes

Minneapolis Star Tribune: Doc’s cash-only billing bucks the insurance morass
http://www.startribune.com/business/83165347.html?elr=KArksUUUoDEy3LGDiO7aiU
HealthLeaders Media: If You Could Tell the CEO One Thing About Marketing, What Would it Be?
http://www.healthleadersmedia.com/content/MAR-245980/If-You-Could-Tell-the-CEO-One-Thing-About-Marketing-What-Would-it-Be.html

Interval Podcast, February 1, 2010

admin — Mon, 01 Feb 2010 21:19:11 +0000

Listen in as the team at Interval discusses this week’s hot topics in heathcare marketing: Medica Fit Choices changes, healthcare marketing ROI, The Brand Bubble, the new iPad and more. Show notes are after the break.

Show Notes

Adam’s new son!:

HealthLeaders Media: The state of healthcare marketing ROI:
http://www.healthleadersmedia.com/content/MAR-245583/The-State-of-Healthcare-Marketing-ROI.html
John Gerzema: The Brand Bubble:
http://www.amazon.com/Brand-Bubble-Looming-Crisis-Value/dp/047018387X/
The new iPad:
http://www.apple.com/ipad

Interval Podcast, January 25, 2010

Adam Meyer — Mon, 25 Jan 2010 23:49:16 +0000

Listen in as the team at Interval discusses this week’s hot topics in heathcare marketing: a new Pew Internet study, Walgreens launches a wellness program and more. Show notes are after the break.

Show Notes

Pew Internet Study: Four in ten seniors go online
http://pewinternet.org/Commentary/2010/January/38-of-adults-age-65-go-online.aspx
Chicago Tribune: Walgreens Optimal Wellness: Walgreens to launch diabetes support program
http://www.chicagotribune.com/health/chi-wed-diabetes-wag-0113-jan13,0,5495872.story
Interval blog: Two words that often kill great ideas: “prove it”
http://www.thinkinterval.com/2010/01/two-words-that-often-kill-great-ideas-prove-it/

Interval Podcast, January 18, 2010

Adam Meyer — Mon, 18 Jan 2010 16:09:49 +0000

Listen in as the team at Interval discusses this week’s hot topics in heathcare marketing: movie theater encounters, ad formats on a local news site, where we are a year later in healthcare and more. Show notes are after the break.

Show Notes

Avatar
Interval blog: The economic crisis: Tipping point for healthcare consumer behavior?
http://www.thinkinterval.com/2009/03/the-economic-crisis-tipping-point-for-healthcare-consumer-behavior/
Star Tribune: Twin Cities hospitals staunching flow of red ink
http://www.startribune.com/lifestyle/health/81193012.html?elr=KArksUUUoDEy3LGDiO7aiU
Time: What Health Care Reform Means for the States http://www.time.com/time/nation/article/0,8599,1952147,00.html

Interval Podcast, January 11, 2010

Adam Meyer — Mon, 11 Jan 2010 19:36:40 +0000

Listen in as the team at Interval discusses this week’s hot topics in heathcare marketing: the new Bloom Health, New Year’s resolutions for healthcare marketing, the Deloitte consumer survey and more. Show notes are after the break.

Show Notes

Minneapolis – St. Paul Business Journal: Startup Bloom Health raised $5M: http://www.bizjournals.com/twincities/stories/2010/01/04/daily32.html
New York Times: Cancer Center Ads Use Emotion More Than Fact: http://www.nytimes.com/2009/12/19/health/19cancerads.html
HealthLeaders Media: Amidst Upheaval, Marketers Must Retain Focus on the Patient in 2010:
http://www.healthleadersmedia.com/content/MAR-244514/
Amidst-Upheaval-Marketers-Must-Retain-Focus-on-the-Patient-in-2010.html
Deloitte 2009 Survey of Health Care Consumers:
http://www.scribd.com/doc/14023079/2009-Survey-of-Health-Care-
Consumers-Key-Findings-Strategic-Implications
fitbit:
http://www.fitbit.com/

Interval Podcast, January 4, 2010

Adam Meyer — Mon, 04 Jan 2010 16:59:47 +0000

This week we’re rebroadcasting a special report from the Weekly Probe. Tune in next week for the first official episode of Healthcare Marketing Insights for 2010. This special episode of Healthcare Marketing Insights, features guests from the Weekly Probe, a web site that provides deep insights into healthcare marketing news. Don’t miss the latest report from the Probe covering “That’s what she said,” a unique hospital marketing campaign. Show notes are after the break.

Show Notes

Weekly Probe
http://www.weeklyprobe.com

Interval Podcast: December 21, 2009

Adam Meyer — Mon, 21 Dec 2009 14:30:16 +0000

Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: the new Maple Grove Hospital, predictions for hospital online marketing, a special shout out and more. Show notes are after the break.

Show Notes

Minneapolis Star Tribune: New hospital debuts in Maple Grove; patients wanted
http://www.startribune.com/lifestyle/health/79275222.html?elr=KArksUUUoDEy3LGDiO7aiU
Hospital Online Marketing Education Blog: Top five 2010 trends in Hospital Online Marketing:
http://hospitalonlinemarketingeducation.ning.com/profiles/blogs/top-five-2010-trends-in

Interval Podcast: December 14, 2009

Adam Meyer — Mon, 14 Dec 2009 20:36:00 +0000

Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: buying local and acting evil, rebranding Philadelphia, social media snake oil and more. Show notes are after the break.

Show Notes

The Skeptical Hypochondriac Blog: Buy Green, Be Evil?
http://skepticalhypochondriac.com/2009/12/buy-green-be-evil/
Brand New blog: Phail-adelphia:
http://www.underconsideration.com/brandnew/archives/phail-adelphia.php
Interval blog: Social media snake oil:
http://www.thinkinterval.com/2009/12/social-media-snake-oil/