#63: Arrogant Healthcare Marketing Bastards
Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: Mayo expanding to the Twin Cities, accountability in marketing, top ten online video myths and more. Show notes are after the break.
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#62: Pure Imagination
Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: You, your doctor and the Internet, when positive ROI isn’t enough, ads we love and more. Show notes are after the break.
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#61: Dead Air
Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: the Sara Baker controversy, the new MedWaitTime, leadership rebuttal of the week and more. Show notes are after the break.
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#60: Ladies First
Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: speed dating for doctors, an opinion that hospitals should not mass advertise, random topic adventure, ads we love and more. Show notes are after the break.
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#59: Anonymity
Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: controlling variables with marketing measurement, feedback on the “Five Minute Frenzy” podcast, the question of anonymity on public forums and more. Show notes are after the break.
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#58: Five-Minute Frenzy
Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: dealing with bloggers and social media rants, breaking down internal silos, convincing leadership to do the right things, pricing and more. Show notes are after the break.
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#57: Everyone else is doing it
Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: the “everyone else is doing it” mentality, healthcare reform and its impact on hospital marketing, an iphone left in a bar and more. Show notes are after the break.
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#56: The Italian Job
Listen in as the team at Interval discusses this week’s hot topics in heathcare marketing: Our new book on marketing measurement that’s now available, is quality in healthcare assumed?, social media block of the week and more. Show notes are after the break.
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#55: iPad did uPad?
Listen in as the team at Interval discusses this week’s hot topics in heathcare marketing: brand building with physicians, marketing measurement — what’s important to you?, thoughts on the new ipad and more. Show notes are after the break.
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#54: Whack-a-mole
Listen in as the team at Interval discusses this week’s hot topics in heathcare marketing: a new marketing term, using microsites and their impact, ads we love and more. Show notes are after the break.
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