Social Media
Social media snake oil
There’s a standing mantra among healthcare marketing consultants and those who follow social media closely: “If someone refers to themselves as a social media expert, run to the hills.” This is driven by the idea that social media is so new, and so little is actually known about its long-term impact, that very few if any social media marketers could have obtained enough experience to claim the title “expert.” Read the rest of this entry »
Introduce some Paranormal Activity to your marketing
If you haven’t heard of Paranormal Activity, chances are you tripped over your router cable a few months ago and forgot to plug in back it back in. This independent film has made quite a stir through Twitter and other social networking outlets. In fact, this low budget ($11,000) flick has relied almost exclusively on social networking for promotion. And it pulled in over $7 million last weekend.
CNN covered this story today. In it are a number of valuable nuggets for all marketers – healthcare and otherwise.
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It’s a HealthCampMN party!
To help kick-off HealthCampMN and welcome everyone, Interval is hosting a pre-conference reception on Friday, October 23, from 6 – 9 pm. The event is open to all attendees, speakers and their guests. Come for food, drinks and to meet all the people you’ve tweeted, friended or (gasp!) emailed who are in town for the conference. Should be a blast! Read the rest of this entry »
Blog plugging
Our thanks goes out to Piet Levy and Chris Boyer, who covered two Interval client success stories in their blogs this week. In a post for the American Marketing Association’s “Marketing News” blog, Piet covered Read the rest of this entry »
