Interval » Speaking Engagements

Branding at the Bar is back!

interval — Wed, 07 Sep 2011 17:01:41 +0000

After its blockbuster debut at the Forum for Healthcare Strategists national conference in March, Branding at the Bar is back! An event co-sponsored by Interval and National Research Corporation, Branding at the Bar will make its second showing at the 2011 SHSMD national conference in Phoenix, AZ on Thursday, September 15, starting at 5:00 p.m at the Desert Conference Suite VIII at the JW Marriott. The event features food, drink, friends, colleagues and an intense trivia game featuring mind-bending branding questions. Trivia winners will receive fabulous prizes, and door prizes will be given as well.

If you’d like to attend Branding at the Bar at the SHSMD conference, or need any other information on the event, email Jackie Ritacco at Jackie@ThinkInterval.com.

Looking forward to seeing you there!

Bevolo to speak at SHSMD annual conference in September

interval — Sat, 14 May 2011 17:48:35 +0000

On September 15, Chris Bevolo will present at the 2011 National Connections Conference, sponsored by the Society for Healthcare Strategy and Market Development in Phoenix, AZ. Chris will co-present with client Chris Boyer, Director, Digital Marketing & Communications at Inova Health System. Their presentation is on “Building Your Brand With Wellness,” which focuses on the highly successful FitFor50 program developed by Inova and featuring interactive design and tools by Interval. Attendees will learn:

why wellness is a smart way to connect with consumers
how to package wellness offerings into a compelling program
how to engage consumers with wellness content such as videos, blogs and online tools
how to measure the impact of campaigns built on wellness

For more information or to register for the conference, visit the SHSMD website.

Bevolo slotted for three keynotes in the fall

adam — Fri, 18 Jun 2010 00:24:20 +0000

Interval owner and healthcare marketing thought-leader Chris Bevolo is scheduled as the keynote speaker at three conferences this fall. He will be presenting “Joe Public Doesn’t Care About Your Hospital” at the:

Kentucky Society for Healthcare Public Relations and Marketing Fall Conference in Louisville, KY in October
Wisconsin Healthcare Public Relations & Marketing Society (WHPRMS) Annual Conference in Green Bay, WI in October
Carolinas Healthcare Public Relations & Marketing Society Fall Conference in Charleston, SC in December

The popular “Joe Public Doesn’t Care…” presentation counters the commonly held belief within healthcare organizations that if a hospital just promoted itself more, beds would fill and coffers would overflow. You may have heard it as “We’re a hidden gem!” or “We’re the best story no one’s ever heard.” But if your audience doesn’t want to hear from you, how can you expect them to listen, let alone change their perception or behavior? While there are many audiences who do have a great stake in a hospital, this presentation shows why most people in the market – “Joe Public” – don’t really care about your clinic, hospital or health system. Attendees learn the premise behind this assertion, and how acknowledging it can have a dramatic impact on marketing and communications strategies.

Go east old man

adam — Tue, 02 Feb 2010 19:27:21 +0000

The 2010 slate of speaking engagements for Interval owner and president Chris Bevolo is taking form, and the start of the year has a decidedly east-coast vibe. Chris will appear at conferences in Virginia and Georgia, as well as Ohio, and topics range from “Joe Public Doesn’t Care About Your Hospital” to measuring marketing success. Visit our speaking engagement page for more information on these appearances, or download a copy of our speaker guide for more on potential speaking topics.

Beer in Billings? Mocha in Minneapolis?

chris — Tue, 15 Sep 2009 15:17:27 +0000

One of the best parts of my job is the opportunity to speak at conferences around the country. It’s always a blast to engage with audiences, visit new cities, learn what’s happening in different markets. But the most fun it getting to meet and hang with new people, whether it’s at a dinner the night before the presentation or a cocktail after. And this fall is shaping up to be one long social hour in that regard.

I’ll be in Billings, Montana next week, Wed, 9/23 – Fri, 9/25 for the Montana Healthcare Association Annual Convention, then back in Minneapolis to moderate a panel discussion at HealthCampMN on Saturday, October 24 (check out the audio interview with event organizer Albert Maruggi). Then it’s on to Springfield, Illinois on November 13 for the Illinois Society for Healthcare Marketing and Public Relations (ISHMPR) 2009 Annual Fall Meeting.

Next year should be great as well. We have some new presentations in the offing, including “Yes we can! Measuring healthcare marketing performance” and “Integrating social media tools with your marketing campaign.” For more on these and other presentations (including a little surprise), download our 2010 speaker’s guide.

So if you’re in Billings, Springfield or coming in to the Twin Cities for HealthCampMN, shoot me an email so we can connect over a latte or lager. Drinks are on me!

Fun campaign launches for a great cause

chris — Fri, 28 Aug 2009 18:47:10 +0000

Given the competitive nature of our business, it’s rare that we get to talk about an ongoing initiative. That’s why it’s cool that we can tout yesterday’s launch of Half the Men, a campaign we created with our client, LifeSource, the organ procurement organization for Minnesota, North Dakota, South Dakota and parts of Wisconsin. The goal is to help increase the number of men in Minnesota age 45-65 who register to be organ and tissue donors (who, for one reason or another, register at a lower rate than the rest of the public). There are lots of compelling components in the campaign, such as stories from Ambassadors (men within the target demographic who have a strong connection to the cause) and humorous videos that pose the question, “What’s with men?” (Check out “Pesky Belts” for a sure laugh). Another neat aspect of this effort is that it features absolutely no paid advertising whatsoever. It’s built completely on the idea of leveraging social media tools such as Facebook, Twitter, Youtube and more. It will be great to see how social media can help with such an important cause. Visit HalfTheMen.org and let us know what you think.

Bevolo to speak in Omaha on July 30

chris — Wed, 01 Jul 2009 08:26:25 +0000

Interval president Chris Bevolo will speak at the “2009 Investing in You Healthcare Forum” in Omaha, NE on July 30. Bevolo will present “Pointing the Way: A Look at New Sources that are Influencing How Your Patients Choose Care,” based on a paper released by Interval in 2008 (free for download). The forum is hosted by Cassling, a full-line sales and service distributor for Siemens Healthcare. Founded in 1984, the company helps health-care organizations throughout the Midwest strengthen health care in their communities.

Bevolo to participate in webcast on branding

chris — Tue, 29 Apr 2008 12:51:04 +0000

GeigerBevolo president Chris Bevolo will be a featured speaker in a live webcast, Healthcare Branding: Advanced Strategies to Overcome Common Problems, on Thursday, May 29. The webcast, which takes place from 12:00 – 1:30 p.m. CST, is produced by HealthLeaders Media.

The webcast is based on a book authored by Bevolo and released earlier this year, A Marketer’s Guide to Brand Strategy: Advanced Techniques for Healthcare Organizations. The 90-minute program, developed for senior healthcare provider executives, will focus on critical steps in the process of developing a brand strategy, including:

identifying internal participants
gauging the existing brand
developing core elements of the brand strategy

Bevolo will be joined in the program by Angela Stefaniu, vice president, marketing and business development for Northwest Community Hospital in Arlington Heights, IL; and Tom Comes, director of marketing and public relations at Borgess Health in Kalamazoo, MI. Both Angela’s and Tom’s organizations are featured as case studies in the book, and they will lend their experiences in developing brand strategy to the discussion.

To register for the webcast, visit HealthLeadersMedia.com, or call 1-800-753-0131 and mention source code EW68451B. A CD of the program can also be purchased through HealthLeaders Media.

Bevolo presents Nov. 8 at Benedictine Health System's annual marketing mini-conference

chris — Mon, 15 Oct 2007 19:00:13 +0000

Chris Bevolo presents the opening seminar at the annual marketing mini-conference for Benedictine Health System of Duluth, Minn. Bevolo begins the Nov. 8th agenda with a thought-provoking look at alternative audiences in healthcare. Healthcare marketing leaders focus primarily on two audiences — physicians and consumers — who represent the core decision-makers for how and where a patient receives care. Today, however, new audiences are emerging with the potential to disrupt this traditional approach.Â Â According to Bevolo, partner and director of client strategy for GeigerBevolo, Inc.,Â emerging âalternative audiencesâ such as information providers, health and wellness firms, employers, and patient brokers have the potential to have great influence with consumers when it comes to healthcare decisions. His morning presentation examines who these alternative audiences are, why they are important and having an impact, and how we can monitor and influence them.

Bevolo to address Illinois Society for Healthcare Marketing and Public Realtions, Oct. 19

chris — Fri, 03 Aug 2007 15:41:18 +0000

Chris Bevolo, partner and director of client strategy at GeigerBevolo, will speak at Illinois Society for Healthcare Marketing & Public Relations conference on October 19. He’ll discuss experience innovation and the iPod Mindset. Aimed at those charged with driving marketing and new business results in healthcare organizations, Bevolo’s “iPod Mindset” described a philosophy that leverages innovative thinking to create compelling and differentiated experiences for patients and other consumers of healthcare services.

Earlier this year, Bevolo spoke about innovative healthcare marketing at the Iowa Society of Healthcare Marketing and Public Relations’ annual conference and at the Forum for Healthcare Strategists’ national conference. Both events followed the release of GeigerBevolo’s paper, “Competitive Differentiation Through Innovation: How Healthcare Providers Can Build an Innovation Strategy.” Bevolo and representatives from two of the paper’s featured case study participants hosted a panel discussion and workshop on this topic at the Forum for Healthcare Strategists’ “Customer Based Marketing Strategies” conference in Orlando. The prior afternoon, Bevolo presented “The iPod Mindset: Innovation and the Patient Experience” in Ames, Iowa.

In June this year, Bevolo also shared healthcare marketing fables at the Minnesota Health Strategy & Communications Network’s (MHSCN’s) Summer Conference and on alternative approaches to brand research, is scheduled for June 15 at the South Dakota Association of Healthcare Organizations (SDAHO) summer conference.

“Developing successful marketing campaigns and breakthrough service innovation requires intimate understanding of the needs and wants of the customers you serve. But traditional means of assessing those needs – focus groups and surveys – often fall far short of providing valuable insight,” Bevolo reviews. SDAHO’s conference attendees learned how leading healthcare organizations are using newer methods, such as ethnography and metaphor-based interviews, to inform more powerful brand strategies.

MHSCN’s members enjoyed a fun, yet informative subject appropriately fitted with their conference’s “Once Upon a Time…” theme. This concept embraces the notion that all communicators are storytellers and to be effective, healthcare communicators must understand the role of the story in their culture, learn how to build a good narrative and develop proven techniques for reaching a wide-range of audiences.

Bevolo has been a keynote presenter and featured conference speaker on the topics of innovation, patient experience, branding, strategic design and positioning for Minnesota Health Strategy and Communications Network, Minnesota Medical Group Management Association, Nebraska Hospital Association, Public Relations Society of America’s Minnesota chapter, Wisconsin Forum for Healthcare Strategy, Fairview Health Services, The Beryl Institute, and other organizations. Bevolo has served as a judge in local and regional design and marketing competitions, and has published a number of articles and papers. He is a member of the Minnesota Hospital Association, Minnesota Health Strategies and Communications Network, and the Society for Healthcare Strategy & Market Development.

Chris Bevolo speaks on innovation at two annual conferences

chris — Thu, 08 Feb 2007 20:06:49 +0000

Chris Bevolo, director of client strategy for GeigerBevolo, spoke about innovative healthcare marketing at the Iowa Society of Healthcare Marketing and Public Relations’ annual conference and at the Forum for Healthcare Strategists’ national conference.

Both events occurred in April and follow the release of GeigerBevolo’s newly published paper, “Competitive Differentiation Through Innovation: How Healthcare Providers Can Build an Innovation Strategy.” Bevolo and representatives from two of the paper’s featured case study participants hosted a panel discussion and workshop on this topic at the Forum for Healthcare Strategists’ “Customer Based Marketing Strategies” conference. The afternoon session took place in Orlando, April 24th.

The prior afternoon, Bevolo presented “The iPod Mindset: Innovation and the Patient Experience” in Ames, Iowa on April 23rd. Aimed at those charged with driving marketing and new business results in healthcare organizations, Bevolo’s “iPod Mindset” described a philosophy that leverages innovative thinking to create compelling and differentiated experiences for patients and other consumers of healthcare services.

Bevolo has been a keynote presenter and featured conference speaker on the topics of innovation, patient experience, branding, strategic design and positioning for Minnesota Health Strategy and Communications Network, Minnesota Medical Group Management Association, Nebraska Hospital Association, Public Relations Society of America’s Minnesota chapter, Wisconsin Forum for Healthcare Strategy, Fairview Health Services, The Beryl Institute, and other organizations. Chris has served as a judge in local and regional design and marketing competitions, and has published a number of articles and papers. He is a member of the Minnesota Hospital Association, Minnesota Health Strategies and Communications Network, and the Society for Healthcare Strategy & Market Development.

Chris Bevolo speaks to Fairview Health Services on new competition and to PRSA on truth-based branding

chris — Tue, 14 Nov 2006 23:18:17 +0000

Chris Bevolo, director of client strategy for healthcare marketing firm GeigerBevolo, will speak to Fairview Health Services on new competitive threats and to the Public Relations Society of America’s (PRSA’s) Minnesota chapter on truth-based branding.

A leader in clinical excellence and innovation, Fairview has invited Bevolo to speak to its clinic administrators on Nov. 29 on new competitors in the healthcare provider arena. “Healthcare providers have to break free of their previous constraints and traditional mindsets. Those actively seeking new ways to deliver care, and better serve the healthcare consumer, will be the ones to emerge as the industry’s new leaders,” previews Bevolo.

“Of course, good leaders also admit their mistakes and support the claims they make with verifiable proof,” says Bevolo. “And sometimes, honesty is the best policy simply because your message is no longer in your control. Thanks to the rise of the Millennium Generation and new communication channels, such as blogging and online video posting, companies have to come to grips with the truth as the market defines it. Rather than finding strategies to avoid or combat negative perceptions, some organizations, such as Ford Motors and Dove Soap, are embracing the truth about the less-than-stellar aspects of their brands, or about the reality of the market they serve.”

Bevolo will lead a discussion on the warts-and-all trend of truth-based branding at PRSA Minnesota’s Annual Meeting, Dec. 14. Please check www.mnprsa.com for details.

Bevolo has been a keynote presenter and featured conference speaker for The Beryl Companies, the Nebraska Hospital Association, the Wisconsin Forum for Healthcare Strategy, the Minnesota Health Strategies and Communications Network, and other organizations. He also has served as a judge in local and regional design and marketing competitions, and has published a number of articles and white papers. He is a member of the Minnesota Hospital Association, Minnesota Health Strategies and Communications Network, the Society for Healthcare Strategy & Market Development, and the International Association of Business Communicators.

Minneapolis-based GeigerBevolo has gained a national reputation for its leadership in bringing the value of design and marketing to the healthcare industry. Clients include, Hudson Hospital (Hudson, Wis.), Foote Health System (Jackson, Mich.), Grand Itasca Clinic and Hospital (Grand Rapids, Minn.), Metro Dentalcare (Minneapolis), LifeSource (St. Paul) and Brookings Health System (Brookings, S.D.). For more information on GeigerBevolo, please visit www.geigerbevolo.com, call 612-672-9842 or e-mail chris@geigerbevolo.com.
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