Second Opinion Consultation
A second opinion can help
Now you can turn to a nationally recognized thought-leader in healthcare marketing for a detailed scan of your marketing initiative. You’ll receive critical feedback and fresh ideas, helping to ensure maximum results at a price that works within your budget.
There are currently three Second Opinion Consultations from which you can choose:
Service Line Marketing Plan Consultation
When you’re developing a critical service line marketing plan, Interval will provide advice that includes:
- a reality check of your goals and objectives
- a review of your target audience segmentation
- feedback on how well your strategies account for current trends such as price shopping, online patient forums, or adoption of social media
- a review of your priorities: which tactics will bring the greatest results?
- suggestions for experiential tactics and service innovation
- insights into what others are doing with similar challenges
Marketing Campaign Consultation
Are you hitting the streets with a campaign to promote a key service line, or going to market with a broad branding campaign? Interval can review your campaign in the developmental stage, with feedback that includes:
- an evaluation of your messaging
- a critique of your creative approach
- thoughts on your marketing mix
- ideas for leveraging your web site and interactive tools
- suggestions for alternative channels and tactics
- a review of your media buy
Organizational Marketing Strategy Consultation
The current economic climate is causing many healthcare organizations to take a new look at their organizational marketing strategies. As you craft your 30,000-foot view, Interval can provide feedback on:
- overall positioning in the market
- brand promise vs. brand delivery expectation
- the role of interactive and social media strategies
- understanding how outside influences on consumers may impact your organization
- budget allocation
- opportunities for proving value of marketing internally and overcoming politics
Interval can also custom design a Second Opinion Consultation for other marketing initiatives that need evaluation.
Cost-sensitive consulting
Each Second Opinion Consultation includes an upfront on-boarding session, review of all relevant materials (plans, concepts, research, etc.) and delivery of a consultation report. You’ll also have direct access to Interval president and healthcare marketing expert Chris Bevolo for a month following the consultation, via cell, email, text message, or Interval’s web-based project management tool.
To engage Interval for your Second Opinion Consultation, contact Chris Bevolo at 612.672.9842, ext 202, or chris@thinkinterval.com.
