Bevolo column featured in Healthcare Marketing Report

Chris Bevolo was featured in the July 2011 issue of Healthcare Marketing Report with the column, “Combating Politically Driven Marketing Requests.” The article provided advice to hospital marketers on dealing with politically motivated marketing demands from leadership, physicians and others in the organizations. Said Bevolo:

“It’s the dirty little secret in healthcare marketing. So much of what hits the streets by way of marketing initiatives, especially advertising campaigns, is driven not by sound marketing strategy but in response to internal political pressure.”

Tips included gaining senior support of marketing plans and consistently measuring marketing results.