Interval launches new marketing measurement program
MINNEAPOLIS (December 15, 2009) – Interval, a nationally recognized thought-leader in healthcare marketing and branding, has announced the launch of Mosaic™, a new consulting program to help hospitals and health systems develop comprehensive marketing measurement disciplines.
“For the better part of a year, we’ve been upgrading our capabilities in measuring the marketing results of our efforts with clients, from introducing a new measurement tool called the Activity Measurement Profile (AMP), to releasing our position paper on measurement,” said agency owner and president Chris Bevolo. “We’re thrilled to be able to offer this in-depth consulting engagement to help clients better measure their marketing results and improve the long-term success of their strategies.”
Mosaic™ is a consulting engagement designed to help clients take the first critical steps in developing a comprehensive marketing measurement discipline. The program will guide clients step by step using Interval’s proprietary process and tools, designed with input from marketing professionals who have spent years building marketing measurement programs.
The Mosaic process includes the following key components:
- engagement kick-off
- measurement capabilities audit
- building organizational buy-in
- collecting measurement data
- creating a reporting process
- ongoing measurement tracking and consultation
“It’s our belief that it is virtually impossible to improve marketing success without measuring across multiple efforts and metrics, and using that data over time to inform learning and trigger change,” says Bevolo. “Mosaic is designed to help clients begin that important process.”
In November 2009, Interval released its paper “Yes we can: Measuring marketing performance for hospitals and health systems,” available free for download.
To find out more about Mosaic, contact Chris Bevolo, at 612.672.9842, ext. 202, or at chris@thinkinterval.com.