Interval president to speak twice at National Healthcare Marketing Strategies Summit in April
Interval president Chris Bevolo has been invited to give two presentations at the Seventeenth Annual National Healthcare Marketing Strategies Summit in Orlando, FL, sponsored by the Healthcare Strategy Institute.
The first presentation, held on Sunday, April 29, is a 3-hour workshop titled “Transform Your Healthcare Marketing,” based on Chris’ book “Joe Public Doesn’t Care About Your Hospital.” The workshop description states:
“Hospital and health system marketers are under unprecedented pressure to demonstrate results while facing dramatic change. To master the challenges, marketers must transform their approach to healthcare marketing, with an increased focus on measurement, digital strategies, and engagement. In this workshop, you’ll learn the five key changes necessary for transformation, how most organizations stack up, and how to assess your own level of transformation. Join your colleagues and take home strategies, tools, and techniques to accelerate your transformation.”
On Monday, April 30, Chris will once again partner with Chris Boyer, Director, Digital Marketing & Communications at Inova Health System and Interval client, to present “Breaking the Rules of Website Design.” The presentation description states:
“When a hospital website is built from the organization’s perspective, not the user’s, it is often a hot mess of multiple navigation paths, redundant content and tools, and a home page with dozens of links. Hear how Inova used key design philosophies to develop a cardiovascular website that puts the user first. Hear about the process, the results (both positive and negative), and lessons learned.”