New Book by Chris Bevolo

MINNEAPOLIS (August 15, 2011) Hospital and health system marketers and executives looking to break from the past and move their marketing strategies forward will want to read “Joe Public Doesn’t Care About Your Hospital: A Manifesto for Transforming Healthcare Marketing.” This new book, written by Interval president and recognized healthcare marketing change agent Chris Bevolo, is a call to action for marketers to help transform healthcare marketing and contains an arsenal of ideas, techniques and tactics they can use to position their organizations for success. Published by RockBench Publishing, the book is currently available for purchase in Kindle version and pre-order for the hardbound format on Amazon.com. The book is slated for release in early September.

Readers will learn about the current state of healthcare marketing, who Joe Public is, why he and she doesn’t care, and how that impacts their marketing strategies. Subsequent chapters address bad marketing habits, how to breathe life into “zombie brands” and why measuring marketing effectiveness is essential. The book provides insights on the likely future state of healthcare marketing, as well as advice on how to succeed in this challenging environment.

Visit chrisbevolo.com to download a sample chapter, view the table of contents and read reviews from more than ten healthcare marketers.

Here’s what three healthcare marketers say about “Joe Public Doesn’t Care About Your Hospital”:

“Not only does ‘Joe Public’ provide guidance to healthcare marketers to lead our organizations with smarter marketing, it was also like sitting in a therapy session! Every ‘bad habit’ I read about reminded me I’m not alone in the battle to shake off the outdated and ineffective methods of healthcare marketing from the past. I’m inspired!

I definitely plan to share this book with my marketing communications team (so they can have the same therapy!) and our executive leaders. Chris’ marketing wisdom will provide credible support for our marketing ideas that may seem ‘out there’ to our leaders. Just as our leaders are challenged with the new realities in healthcare, I want them to be educated on the new realities in marketing, and this book will help me do just that.”

“Filled with interesting examples and funny (but true) experiences, this book is a great read for all healthcare marketers. Straight and to the point, it provides a clear map to help healthcare marketers move away from old and fruitless methods and journey toward strategic, effective results. I thoroughly enjoyed the book and will recommend it to others!”

Heidi W. Grunkemeyer
Operations Director – Marketing & Communications
Alegent Health

“This Joe is an interesting character. I’d like to get his street address so I can realign my billboard placements to reach him more effectively.

Terri McNorton
Vice President, Marketing and Communications
Baton Rouge General Medical Center

In ‘Joe Public Doesn’t Care about Your Hospital,’ Chris Bevolo gives comfort to the hospital marketer afflicted by common political maladies and ineffective organizational habits. By applying his clear diagnosis and plan of treatment, there can be a good prognosis for restored sanity within the hospital marketing function.

Chris effectively articulates and addresses the common frustrations of a hospital marketer without the expense of weekly visits to a psychiatrist. Hospital marketers will want to buy extra copies of ‘Joe Public’ to ‘accidentally’ leave behind in the C-suite and board room.”

Warren A. Johnson
Marketing Director
MidMichigan Health