New book on healthcare marketing measurement by Chris Bevolo announced

MINNEAPOLIS (March 1, 2010) “A Marketer’s Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts,” (2010, HCPro, Inc. $129), a new book on healthcare marketing measurement, is complete and slated for release in April says the book’s author, Chris Bevolo. Bevolo, president of Minneapolis healthcare marketing firm, Interval (thinkinterval.com) also is author of “A Marketer’s Guide to Brand Strategy: Advanced Techniques for Healthcare Organizations” (2008, HCPro, Inc, $99).

“A Marketer’s Guide to Measuring Results” can be ordered via the HCPro, Inc. website and will ship shortly after the book’s official release.

“For healthcare marketers, proving the impact of their efforts is critical not in just defending their department from budgetary pressures and politically driven marketing requests, but more importantly, in driving better results over time,” says Bevolo. “There’s no way to consistently deliver successful marketing results unless you know how to define and track that success, and this book will provide the guidance and tools to do just that.”

“A Marketer’s Guide to Measuring Results” helps marketers analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through alternative measurement methods. It is exclusively focused on measuring marketing results in healthcare campaigns such as integrated marketing; social and new media; online marketing; physician relations; branding; public relations and consumer advertising.

To help marketers consistently demonstrate the value of healthcare marketing the book offers:

• An easy, five-step system for measuring the results of your marketing activities.
• A long-term marketing measurement discipline that will give you the ammunition you need to defend and even increase your budget.
• Case studies from five health systems who successfully measure their marketing efforts.
• An answer to the ultimate push back question: “How do you really know your marketing made a difference?”

Chris Bevolo, a recognized healthcare marketing and branding expert, speaks frequently at healthcare seminars and conferences on the topic of marketing, branding, innovation and trends. In addition to the two books, Bevolo is frequently interviewed and quoted and has published numerous articles and papers on the topic of hospital and health care system marketing.