Over the years, Interval has synthesized important healthcare marketing trends through in-depth position papers, such as our ground-breaking "First Impression Study" that helped show the power of the patient experience. Our first paper, "The Case for Unified Branding in Hospitals & Healthcare Systems" is still the most cited and downloaded paper, more than 8 years after it was first published.
The Case for Unified Branding in Hospitals & Health Care Systems
This 24-page publication is intended to help hospitals and health care systems understand the potential for increased name recognition, managed cost-savings and improved patient clarity that can be achieved when all elements of an organization are consistently branded.
Yes we can: Measuring marketing performance for hospitals and health systems
Now more than ever, healthcare leaders are demanding results for their organization’s marketing and branding efforts. This paper provides a primer for measuring marketing performance for hospitals and health systems.
Brand Hope: How healthcare marketers can build brands no matter their situation
A safe estimate might be that between 5 and 10% of hospitals are in a position to embrace branding at its deepest and most powerful levels. But what about healthcare marketers who believe in the value of branding?
Pointing the Way: A look at new sources that are influencing how your patients choose care
This paper takes a look at the trend of outside influencers and their role in consumer healthcare decisions. The trend is so new that currently there are more questions than answers.
Competitive Differentiation Through Innovation
Healthcare consumers are becoming more empowered every day, thanks to their access to information, the growing choices they’re presented within the market, and the spread of consumer-driven health plans. With more and more consumers spending more and more of their own money through HSAs, HRAs and other high-deductible plans, they will become even more demanding.
The New Competition: What new entrants mean to traditional providers of healthcare
“The New Competition" is intended to help hospitals and healthcare systems understand new threats to their established business models and inspire ideas for potential opportunities.
Our First Impression: A study of the patient experience at Twin Cities heart centers
In 2004, we concluded the first-ever study of patient experience at the top 11 heart centers in Minneapolis and St. Paul, Minn. The findings are available in a report titled Our First Impression: A Study of the Patient Experience at Twin Cities Heart Centers.
Leading the Charge: How marketers can help shape the patient experience
This paper shows why, with patient satisfaction improvement so critical to healthcare organizations, a focus on the clinical experience alone is not enough.