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New book on healthcare marketing measurement by Chris Bevolo announced

MINNEAPOLIS (March 1, 2010) “A Marketer’s Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts,” (2010, HCPro, Inc. $129), a new book on healthcare marketing measurement, is complete and slated for release in April says the book’s author, Chris Bevolo. Bevolo, president of Minneapolis healthcare marketing firm, Interval (thinkinterval.com) also is author of “A Marketer’s Guide to Brand Strategy: Advanced Techniques for Healthcare Organizations” (2008, HCPro, Inc, $99). More…

Interval launches new marketing measurement program

MINNEAPOLIS (December 15, 2009) – Interval, a nationally recognized thought-leader in healthcare marketing and branding, has announced the launch of Mosaic™, a new consulting program to help hospitals and health systems develop comprehensive marketing measurement disciplines. More…

Jackie Ritacco named to MHSCN board

Jackie Ritacco was recently named to the Minnesota Health Strategy and Communications Network (MHSCN) board of directors for 2009-2010. Jackie will serve as the Networking Chair, and will work to enhance and maintain member communications and outreach. Visit the MHSCN web site for more information on the organization. More…

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