With our new video workshops, the Interval team takes a deep dive into the latest marketing trends and how you can apply them to your marketing strategies.
Reaching physicians with mobile web applications
The growing use of smart phones and other mobile devices by physicians offers a powerful new channel for connecting with this difficult-to-reach audience. Given the newness of this media, there may be a first-mover advantage for your organization to develop mobile web applications as a tool for reaching physicians.
Developing a wellness program to drive marketing success
Wellness-based marketing is a powerful way for hospitals and health systems to engage consumers. Health, wellness and prevention content allows you to connect with audiences in a relevant way (given that the majority of consumers — or who we call “Joe Public” — don’t care about your hospital services because they don’t need care).