Developing a wellness program to drive marketing success
Wellness-based marketing is a powerful way for hospitals and health systems to engage consumers. Health, wellness and prevention content allows you to connect with audiences in a relevant way (given that the majority of consumers — or who we call “Joe Public” — don’t care about your hospital services because they don’t need care). However, trying to figure out how to capitalize on “wellness” as a marketing strategy may not seem intuitive: What do we mean by wellness? How do we use wellness to connect with consumers? How do we demonstrate the benefit of such an effort?
In Interval’s video workshop, hear agency principals Chris Bevolo and Adam Meyer review a five-step process for developing and packaging a wellness program, and see two client case studies featuring wellness campaigns. The supplemental PDF provides a recap of the process, important links and a quick list you can use to audit your own wellness offerings.
Six key drivers of successful digital healthcare marketing
Join Interval President Chris Bevolo and digital marketing expert Chris Boyer of Inova Health System as they discuss six key drivers of successful digital healthcare marketing.
Reaching physicians with mobile web applications
The growing use of smart phones and other mobile devices by physicians offers a powerful new channel for connecting with this difficult-to-reach audience. Given the newness of this media, there may be a first-mover advantage for your organization to develop mobile web applications as a tool for reaching physicians.
Developing a wellness program to drive marketing success
Wellness-based marketing is a powerful way for hospitals and health systems to engage consumers. Health, wellness and prevention content allows you to connect with audiences in a relevant way (given that the majority of consumers — or who we call “Joe Public” — don’t care about your hospital services because they don’t need care).