The growing use of smart phones and other mobile devices by physicians offers a powerful new channel for connecting with this difficult-to-reach audience. Given the newness of this media, there may be a first-mover advantage for your organization to develop mobile web applications as a tool for reaching physicians. But to drive true value in building physician referrals, you must take a smart approach.
In Interval’s video workshop, hear agency principals Chris Bevolo and Adam Meyer provide key strategies and tips for developing effective mobile web applications for physician audiences. We’ve developed a demonstration, mobile web app to better illustrate how to leverage this tool. Visit LeafyOncology.com on your smart phone to give it a spin.
Join Interval President Chris Bevolo and digital marketing expert Chris Boyer of Inova Health System as they discuss six key drivers of successful digital healthcare marketing.

The growing use of smart phones and other mobile devices by physicians offers a powerful new channel for connecting with this difficult-to-reach audience. Given the newness of this media, there may be a first-mover advantage for your organization to develop mobile web applications as a tool for reaching physicians.

Wellness-based marketing is a powerful way for hospitals and health systems to engage consumers. Health, wellness and prevention content allows you to connect with audiences in a relevant way (given that the majority of consumers — or who we call “Joe Public” — don’t care about your hospital services because they don’t need care).